Terms of Service

Last Updated: 02/04/2026
These Terms remain in effect as written until we update them. Any changes will be reflected on this page.

The short version

These terms cover your use of burjflow.com and any engagement with BurjFlow. Using the site or working with us means you're agreeing to them. We built this relationship on the same principle we build client work on: clarity beats assumption. So here's the honest version of what an engagement with us looks like. We bring rigor, expertise, and full ownership of the work we control. Revenue also depends on things we don't control — your market, your offer, how your team executes. These terms simply put that into writing, so both sides know exactly where responsibility sits before we start, not after. If a signed proposal or Statement of Work (SOW) exists between us, that document takes precedence over anything here where the two differ.

1. Agreeing to these terms

By using this site, submitting a form, booking a call, or starting a paid engagement, you're agreeing to these Terms. If something here doesn't work for you, the simplest path is to reach out before engaging — we'd rather sort it upfront than leave it ambiguous.

2. What we do

BurjFlow provides conversion, sales system, and growth advisory work — diagnostic analysis, funnel and conversion audits, sales process review, testing programs, and implementation support, depending on scope. The specifics — deliverables, timelines, milestones — live in your proposal or SOW, not in these Terms. Think of it this way: these Terms set the relationship; the SOW sets the work.

3. What results depend on

This is the part we'd rather you understand clearly than discover later. We bring proven process, real expertise, and full attention to finding what's costing you revenue. What we can't promise is a specific number — because outcomes are shaped by more than our work alone. Market conditions. Your offer and pricing. How quickly your team implements what we recommend. Traffic quality. Timely access to your data and systems. Changes made to your funnel outside our involvement. Shifts on third-party platforms we don't control. When we share past client results — here, in proposals, in conversation — those numbers reflect that client's specific business, not a forecast for yours. Every business starts from a different baseline, so we treat outcomes as evidence of what's possible, not a promise of what's guaranteed. Any projections or benchmarks we do give you are our honest best estimate at the time, grounded in the data available — not a commitment.

4. What we need from you

Good work moves at the speed of access and decisions. To do this well, we ask that you:

• Give us timely, accurate access to the data, systems, and people we need
• Make calls and approvals within reasonable timeframes
• Either implement what we recommend, or tell us plainly if you won't
• Represent your business and data accurately

If delays on your end push back timelines or affect outcomes, that's not something we can be held responsible for — but it's also rarely how good engagements go. Most friction here is avoidable with a quick conversation.

5. Fees and payment

Fees and payment terms are set out in your proposal or SOW. A few things hold true regardless:

• Invoices are due on the schedule specified in the SOW
• Unpaid invoices may lead to work being paused until resolved
• Once work has started, fees are generally non-refundable, except where your SOW states otherwise
• We reserve the right to pause or end services if payment terms aren't met
• Once a project has commenced, refunds are not eligible. Under special circumstances, partial refunds may be considered on a case-by-case basis.

6. Who owns what

Our side. The frameworks, methodologies, and internal systems we use to deliver the work stay ours — built before you, and used again after. Working with us doesn't transfer ownership of how we work.

Your side. Your business, your data, your brand — all yours, as they were before we arrived. Deliverables created specifically for you during a paid engagement become yours once payment is complete, unless your SOW says otherwise.

Case studies. With your permission, we may reference the engagement — results, category, general scope — in our own marketing. We won't share confidential specifics without your sign-off first.

7. Keeping things confidential

Engagements involve real access — financials, systems, internal strategy. Both sides agree to use what we see only for the purposes of the work, keep it out of third-party hands without consent, and take reasonable care to protect it. This holds even after the engagement ends.

8. No promises beyond what's written here

Our services and this site are provided as they are. We don't offer guarantees — implied or otherwise — beyond what's explicitly stated in these Terms or your SOW, and we can't promise the site or our systems will run uninterrupted or error-free at every moment.

9. Where our responsibility ends

If something goes wrong that traces back to our work, our liability is capped at the fees you've paid us in the three months prior to the claim. We're not liable for indirect or downstream damages — lost profits, lost opportunity, and the like — and this cap holds even where such damages were foreseeable. This also connects back to Sections 3 and 4: we're not responsible for outcomes shaped by factors outside our control, or by delays and decisions on your end. Where local law doesn't allow limitations like these, our liability is limited to whatever the fullest extent that law permits.

10. If a claim comes from something on your side

If a claim, damage, or cost arises from your misuse of our recommendations, from inaccurate information you gave us, from your breach of these Terms, or from your business operating outside applicable law — that responsibility sits with you, not us. You agree to cover us, including reasonable legal costs, in that scenario.

11. Ending an engagement

Either side can end an engagement per the terms in your SOW. Where nothing specific is agreed, written notice as discussed at the start of the engagement applies. When an engagement ends: fees for completed work are still owed, confidentiality and ownership terms carry on regardless, and we're not obligated to keep providing access or support once things have wrapped, unless we've agreed otherwise.

12. Third-party tools

Some of our work touches third-party platforms — CRM, analytics, ad platforms. We stand behind our own recommendations, but we can't be held responsible for outages, policy shifts, or performance issues on platforms we don't own or operate.

13. When things happen that neither of us controls

Neither of us is on the hook for delays caused by things genuinely outside our control — natural disasters, major platform outages, sudden regulatory change, and similar events.

14. Governing law

These Terms are governed by the laws of Dubai Free Zone. Any dispute arising from them or from an engagement will be handled through Dubai International Financial Centre (DIFC) Court, and both sides agree to that venue.

15. If these Terms change

We'll update this page as needed and mark it with a new effective date when we do. Continuing to use our site or services after an update means the new version applies to you.

16. Get in touch

Questions about any of this — we're glad to talk them through directly: neil@burjflow.com